Growing up just outside Burnet County in Johnson City, I've long considered the Highland Lakes—and the vibrant communities surrounding them—as part of my backyard. Over the past decade, I've watched Burnet and Llano Counties transform from quiet weekend destinations into some of the most dynamic, desirable places to live in Central Texas. While the lakes still draw the spotlight, the real story is what's happening throughout the entire region—from Marble Falls to Llano, from Horseshoe Bay to Burnet.
Let's start with what everyone talks about first: the water. Lake Buchanan offers peaceful, untamed shorelines; Inks Lake boasts family-friendly camps and cabins; and Lake LBJ provides a high-end boating lifestyle that's hard to match. These lakes aren't just for weekend getaways anymore—they've helped fuel a strong market for full-time living, short-term rentals, and investment properties.
But the energy of Burnet and Llano Counties doesn't stop at the shoreline.
Llano County: Rich in History, Creativity, & Wide-Open Potential
Llano County is also on a steady path of growth—drawing new residents with its natural beauty, relaxed pace, and strong sense of heritage. According to Data USA between 2022 and 2023, the population increased from approximately 21,637 to 22,011, representing a 1.7% rise—evidence of the area's growing appeal. With thoughtful development and strong community roots, Llano County continues to strike a balance between growth and the values that make the Hill Country so beloved.
In the heart of the county, the town of Llano holds tightly to its western roots, with a charming historic square, a beloved riverfront, and a community that rallies around festivals, art shows, and music nights at the historic LanTex Theater. It's a town where creativity and tradition coexist in a way that feels distinctly Texan.
Over in Kingsland, the blend of lake life and laid-back living makes it a favorite for families, retirees, and weekenders alike. From kayaking on Lake LBJ to browsing antique shops and grabbing BBQ by the water, Kingsland offers a slice of everyday Hill Country charm that's both casual and captivating.
Sunrise Beach Village is a hidden gem on the lake, renowned for its tranquil coves, friendly neighbors, and relaxed, sun-soaked lifestyle. It's the kind of place where people wave from golf carts, gather for wine on the dock, and treasure the peace that only lakefront life can bring.
And Horseshoe Bay continues to shine as one of the Hill Country's premier resort-style communities. With its marina, golf courses, fine dining, and luxury homes, it attracts those seeking an elevated lifestyle—all while staying grounded in the welcoming spirit that defines the region.
Burnet County: Anchored in Growth & Community
Burnet County is thriving—welcoming new residents while preserving the tight-knit community that makes it so special. With a population increase of 49,684 in 2022 to 51,064 in 2023—nearly 2.8% in just one year—the region's appeal is evident. Homeownership remains strong at 77.3%, reflecting a community with deep roots and a strong sense of pride. At the same time, rising household incomes and new development signal strong economic momentum throughout Burnet County.
In the city of Burnet, you'll find a classic Hill Country square that's become more vibrant each year, thanks to small businesses, local festivals, and a growing sense of community investment. The town's expanding school system and infrastructure are a sign of what's to come.
Just down the road, Marble Falls is undergoing its own transformation—with new neighborhoods, retail projects, and community amenities emerging across the city. Strong economic momentum is driving investment in shopping centers, childcare facilities, and recreational areas, while schools are adapting to meet the needs of a growing population. Through it all, the walkable, scenic, and full-of-character town of Marble Falls is working hard to preserve the Hill Country charm and close-knit feel that make it such a special place to call home.
And we can't forget about the nearby town of Granite Shoals, which is gaining attention for its affordability and easy lake access—especially for buyers looking to get close to Lake LBJ without Horseshoe Bay prices. It’s a popular pick for STRs and first-time investors. New lakefront communities, such as Granite Pointe, are also opening doors for buyers seeking beautifully designed homes nestled in nature, with private waterfront access and sweeping views of Lake LBJ.
Why Buyers Are Flocking to the Highland Lakes
Across the Highland Lakes, each community offers a unique blend of Hill Country charm and upscale living. From sprawling ranches to lakefront estates and thoughtfully designed new builds, the real estate market here is both diverse and dynamic. Buyers are drawn to the lifestyle—more space, more nature, and a sense of authenticity—while also recognizing its long-term value. Steady appreciation and strong demand have made Burnet and Llano Counties a wise choice for primary homes, vacation retreats, and long-term investments.
Whether you're envisioning a luxury waterfront escape, a peaceful small-town haven, or land to build your dream home, this region offers room to grow and reasons to stay.
Looking Ahead with Intention
What's most exciting to me, as both a real estate professional and someone with deep roots in the Hill Country, is that this growth doesn't feel forced. It's happening with intention. The people moving here are doing so because they respect the area, not because they want to change it. Local leaders are investing in public spaces, infrastructure, and education. And longtime locals are welcoming newcomers with open arms—especially those who understand and embrace the Hill Country way of life.
Ready to Explore Burnet or Llano County?
Whether you're dreaming of a luxury home in Horseshoe Bay, a waterfront retreat in Kingsland, or acreage to build your Hill Country dream in Burnet or Llano, I'd love to help you find your perfect fit. Let's make your next move in the Highland Lakes region your best yet.
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